However, to really be considered a lead , that user needs to provide some information, such as an email, so that the company can contact him in the future.
The lead, therefore, is a visitor that the company can consider a potential client and still has some information about him.
It is from the leads that companies build a network of qualified contacts that will be guided to conversion (purchase) through relationship and dissemination strategies.
There are several techniques for capturing leads. However, even Clipping Path Service after capturing many leads, it is possible that you will identify some disinterested leads in your network of contacts , that is, users who do not open your messages, who are not engaged.
And avoiding disinterested conduits is very important to any digital marketing strategy .
Why avoiding disinterested leads is important?
According to the Live Stats website , more than 200 million emails are sent around the world every day. 67% of this amount is considered spam, that is, unsolicited marketing email sent to a large number of people who have no interest in the content of the message.
What defines whether an email will be sent to the inbox or spam is the participation of the leads in the emails previously sent by the same sender.
For example, if a recipient has not opened the previous e-mail from your company, it is very likely that the following messages sent by you will not be destined for the main inbox, but rather the spam or promotions tab.