Geo- targeting is a phone number list marketing tactic that uses geographic locations derived from a user's IP address to serve them with city or neighborhood-specific content or advertisements. So if you're a business and you're using Google Ads, you're probably doing geo-targeting, either by state or zip code. But you might be missing a powerful option for phone number list advertising your products or services. Nielsen's DMA regions, which are the geographic areas in which local TV viewing is measured by Nielsen.
If you want phone number list to maximize your audience's buying intent – not to mention your ad spend – consider adding this powerful targeting option to the mix, because getting targeting wrong is one of the worst mistakes you can make. in terms of advertising. If you're spending advertising dollars phone number list to reach the wrong people, you're wasting money. In general, advertisers can reach the wrong people in two main ways. First, they set their parameters too broad, which means you're putting yourself in front phone number list of a lot of unqualified eyeballs - people who have no interest or behavior that would indicate they'd be a good potential customer for you.
When should you use geo-targeting?
These are just a few situations where geo-targeting is an absolute must, but I still think everyone can benefit from it. Even if you're a national brand, there are certain markets you'll do better in than others, and those preferences are likely to change over time. The phone number list more targeted your advertising, the more you can learn about your customers.
Along with other types of demographic targeting, location targeting can tell you a lot about where your message resonates and that insight goes beyond states or cities. For example, maybe you have an e-commerce business that gets a ton phone number list of business from North Carolina. You sell a lot in Raleigh but you can't get Charlotte to crack. Is it the city itself? The region? Messaging? You can learn a lot by focusing on specific areas phone number list to target campaigns.
What are Nielsen DMA regions?
Nielsen's Designated Market Area (DMA) regions are based on maps created by global data measurement and analytics company, Nielsen. There are 210 DMA regions in the phone number list United States, and each is made up of counties grouped by television viewing behaviors. You might be wondering, “What do TV viewing habits have to do with digital phone number list marketing?” It's a valid question, but it's not just television.
In the 1950s, Nielsen began surveying households about their television viewing habits and - this is the phone number list important part - correlating it with other factors, like market consumption data and data demographics, creating the first-ever true marketing map phone number list of America. Instead of relying on state or even city borders, which mean nothing from a marketing perspective, DMA regions represent groups with their own specific phone number list marketing data points.