There is a kind of exciting mysticism in the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don't really know all the mechanics behind their work. SEO strategy is a kind of black box type game, with search engines at the center, original content and site rankings.It's a dynamic that has long created plenty of room for excitement and experimentation in marketing. Brands quickly fell behind on search and tested the limits of search algorithms, while other sites tried to gain quick visibility buy email list with keyword dumps and other exploitative practices. This race led to the development of much of our SEO language today, from "backlinking" to "keywords" and everything in between.
But the landscape has changed. Search engines continue to reach new heights of sophistication year after year, gradually moving marketers away from keyword exploits towards well-built sites and useful, unique content. This shift promises great things for the future of the internet, but also requires SEO professionals to have broader and deeper knowledge than ever before.We have endeavored buy email list to condense this knowledge into the SEO best practices handbook for the modern content marketer. Here are some top takeaways he covers.A house on three pillarsA useful metaphor for SEO is to think of your website as a home. The technical infrastructure you build to make your site stable and visible is like choosing land, laying a foundation, and building the framing, roofing, plumbing, and electrical wiring that makes your home strong, safe, and attractive to people who might pass on your street.
The contents then serve as decorations and furniture buy email list with which you fill your home. Interesting and useful content that all relates to a theme can be compared to a well-decorated and cohesive home. But if you're trying to accommodate people in your home, you need both sides of the analogy to be in good working order. The most amazing furniture in the world is worthless if people can't see your house from the street or if the roof over your head leaks water onto everything inside. Alternatively, the best-built house in the world isn't much help if people walk in to find sparse furniture that doesn't seem to relate to one another. Content and SEO are inseparable.