We chat with G2's VP of SEO and Content about the evolution of SEO as a separate discipline, the changes he's seen along the way, and what the future holds. Kevin Indigo leads SEO and content marketing as VP at G2 and mentors marketing startups at German Accelerator. He previously led SEO at Atlassian and Dailymotion, so it's no surprise that he's widely regarded as one of the leading voices in SEO. We were thrilled to Latest Mailing Database have him on board for this week's episode. His story is fascinating, which puts him at the forefront of a discipline that emerged during his own career. In many ways, it provides him with a unique perspective that he shares with us here – from his early days exploring research as a way to support his gaming tournament websites to spearheading the growth of a discipline. increasingly important technology.
When taken in the context of his "coming of age" alongside SEO, it's no wonder his insights on the subject are worth hearing. On top of that, our chat also covers his time at Atlassian and contrasts that with his G2 role, his thoughts on Google updates and their impact on his industry, and his vision for the Latest Mailing Database future of SEO. If you're short on time, here are some takeaways. We hear about his time at Atlassian before G2 and the differences in approach to SEO at the two companies. Google updates can shake up the SEO world, by Kevin we mean how it was affected previously and how to mitigate that in the future (Spoiler: prepare to prune).We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. In a crowded category, it can be difficult to make an SEO impact. Kevin shares his tips for those looking to do just that.
I took apart radios, televisions, computers, all that sort of thing to see how it worked. And I would say that I have a very analytical and ambitious spirit. So all that led me to start around the age of 16 when I played a lot of video games.Kevin: And that was around the time that high-speed internet got really good. And I used to play with friends online in groups. And so at some point we started doing tournaments, but for a tournament you needed a website and I was the guy to Latest Mailing Database figure out how to make a website. So I taught myself some very rambling HTML and CSS and a bit of Photoshop. And I created these horrible, bad websites – I'm lucky there's no more evidence of them. But at some point, I wondered, where do these people who visit our website come from? And that made me think about this concept of search engines and it Alexa: What a great story and what an amazing way to learn about SEO. And I'm curious, at this point, you really are one of the figureheads. How did it happen? Kevin: I think there are several factors.