This article originally appeared on Wordstream and is republished with permission. The difference between good bloggers and great bloggers is that the latter know how to publish their content in the right place at the right time. Pros know which position deserves to see the light of day and which position should be put on hold until the time is right. They also know if particular content will do better on their own blog, on Medium, or on a site like LinkedIn. They are constantly balancing, weighing different options, juggling multiple pieces of content, and making difficult decisions.
If you want to be a great blogger, you must also be a great decision maker and decide: If you post content where it can reach your target hair masking service audience If it's time to publish the content Content placement If you have millions of subscribers and get thousands of views on your posts, it's only natural that you direct all of your efforts towards posting on your blog, right? Advertising Continue reading below Fake. There are so many places you can post content, from your own blog to self-publishing sites like Medium or LinkedIn and third-party blogs. Here are some factors that can help you determine content placement.
Choose the right niche As a blogger, you need to know how well an article will perform on another niche-focused blog compared to yours. For example, John Hewitt, CEO and founder of Liberty Tax, chose Inc to publish an article on leadership. This was a good move because Inc readers devour this type of content and their own blog only has tax-related content. In the absence of an organic editorial like John Hewitt, the best bet is to get your content sponsored on top sites. You can use native ad platforms like Outbrain to get your content on top sites like The Telegraph, CNN, TIME, and Mashable. This article contains amazing examples of native advertising that aptly demonstrate the power of content in the right place.