Misconception 1: copy creates demand if you spend time googling "Copywriting," you're sure to come across a few things. An unhelpful wikipedia industry leads article. A list of "Power words". A recommendation to read the book influence . In general, a lot of the recommendations you'll find suffer from this first critical.
Copywriting makes industry leads people want to. Copy cannot create requestpeople don't want things just because you offer them. The copy cannot create a request. But wait, didn't I just say the job of copying is to sell products? And isn't selling products part of people wanting those products? Yes. Well, sort of. And in truth.
Most of the copy tricks you'll find on industry leads google aren't exactly bad . They are simply taken out of context. A book like influence is actually very useful, if you use it correctly. I can't say it better than eugene schwartz, a legendary copywriter and the author of breakthrough advertising . "Let's get to the heart of the matter.