And it's normal to feel lost. But as intense as the jargon is, it's important to have a clear understanding of the basics. Some terms have legal implications that are essential to be aware of, while others represent trends and practices that you will want to incorporate into your strategy. So instead of smiling and nodding in those marketing meetings, get to know some of the most commonly used terms. To help you get up to speed, we've put together this quick glossary of 20 email marketing terms you need to know, along with some of our resources to help you learn more. Let's go. 1. Acceptance rate this is the percentage of emails you send that are accepted by your recipients' mail servers and is sometimes referred to as the deliverability rate.
This doesn't necessarily mean that an email arrived in an inbox, just that it didn't bounce. 2. Bounce rate speaking of bounces, bounce rate refers to the percentage of emails you send that company mailing list aren't accepted by your recipients' email servers. My last campaign had a scary bounce rate. What should I do? What should my expected bounce rate be? 3. Mass emails marketing or advertising emails sent to large groups of people at once. These are usually canned text emails, which means they aren't personalized for every recipient, although they can still target a specific
Segment of your audience. Targeted bulk emails are much better than regular bulk emailswhat is a bulk email sender? 4. Can spam the controlling the assault of non-sollicited pornography and marketing act of 2003, which dictates guidelines companies must follow when sending commercial email. Under can-spam (enforced by the ftc or federal trade commission), recipients must have a visible and working way to unsubscribe from your messages, and your emails must contact specific "From" lines, among other provisions. The dangers of not being can-spam compliant 5. Ctr (click through rate) this is the percentage of recipients who click on a link in your email and is calculated by dividing the number of unique link