Organizing your header tags well is an excellent way to optimize your content to rank for featured snippets. Google can pull items from your subheadings to create a bulleted or numbered list to show in the coveted featured snippets spot. Here’s an example:
Google pulled the subheadings from the Cork Gents Bicycle shop above post to create a numbered list, earning this site a featured snippet.
5. Improve Accessibility
To reach a wider audience, you should ensure that your website is accessible. Especially with being a significant ranking factor, improving user experience must be a priority.
This is where accessibility and the proper implementation of header tags come in.
Header tags help improve a webpage’s accessibility as screen readers can read HTML code. It helps visually impaired people determine whether the content on a page is worth reading. They also make navigation and scanning a page easier. Additionally, header tags can help provide shortcuts for visually impaired users to find particular sections faster. All these make for a positive user experience for visually impaired users.
6. Be Descriptive
Making your header tags descriptive is an excellent way of encouraging engagement. It makes your content lively, intriguing, and fun to read. As a result, time on page, an important SEO metric, is increased. Again, this signals to search engines that users love your content. This will lead to it being ranked higher in search.
Two Ways How to Add Header Tags in WordPress
Headers tags play a crucial role in optimizing content for search and users. Therefore, knowing how to add them in WordPress is essential to creating content that ranks.
With all the talk of header tags being HTML elements, you’d think adding them in WordPress can be complicated, right?